Lite and Delight is a high-end coffee shop chain offering a variety of specialty coffee, fresh juices, and a selection of sandwiches, salads, and desserts. Catering to both in-store enjoyment and quick grab-and-go or delivery, the goal was to create a distinctive coffee branding identity that reflects elegance and sophistication with a modern touch.
The design process focused on minimalist principles to match the brand’s refined, clean aesthetic. I chose a narrow, elegant font for a harmonious and balanced logo. The design embodies sophistication while keeping it simple, reflecting the brand’s core values.
For the logo, I used geometric shapes and circular forms to represent the essence of espresso and the rich flow of coffee culture. The color palette draws inspiration from Middle Eastern landscapes—earthy desert sands, vibrant fruits, and warm spices—which enhances the coffee packaging design, creating a warm, inviting visual identity.
In terms of coffee shop branding, I developed minimalist patterns to unify every packaging element—from coffee cups to juice bottles, and even delivery bags and stationery. This cohesive approach ensures Lite and Delight’s brand stands out with a modern and elegant touch.
For coffee roastery branding, I incorporated sustainable, eco-friendly materials in the packaging, ensuring it aligns with the brand's values. The premium coffee bag design perfectly complements the overall aesthetic, reinforcing Lite and Delight's commitment to quality and sustainability.
By embracing minimalist design principles, I created a brand identity that is timeless and modern, positioning Lite and Delight as a premium destination for coffee lovers who appreciate elegance in every detail.
