Lite and Delight is a coffee shop chain that offers drinks (coffee and juices), fresh sandwiches, salads, and desserts in a pleasant and welcoming environment. They offer their products and services for delivery and grab and GO.

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My research for the branding of this coffee house began with finding a minimalist concept, essential lines, with the choice of a narrow font that supports the balance of the lettering.

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For the symbol of their coffee branding, I designed circular elements that represent the synthesis of espresso and geometry.

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Since the coffee house is located in the cosmopolitan heart of Jeddah and overlooks the Red Sea, the branding needed a color palette reminiscent of the Middle East: desert sand, ripe fruit, and spices.

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For the packaging, I created a minimalist mood for the brand; a simple and essential pattern that characterizes the coffee packaging, the bottles of fresh fruit juice, and the stationery completing the whole package design

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