Kindred is an e-commerce brand that enables people to deliver essential goods (such as food, hygiene products, and household items) to underserved extended families in rural South Africa.

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Kindred was founded with two goals in mind: first, to make it easier to ship care packages to loved ones in remote areas, and second, to promote local businesses in those areas.

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We wanted the logo to be simple and iconic, evoking images of Kindness in Action, family, community, and caring.

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My journey in designing a logo for this e-commerce brand was full of intention and meaning. The heart-shaped symbol embodies the idea of kindness and is also the initial letter of the brand that best represents what they're about