Kelo is a wine website and blog that focuses on wine and other types of spirits, although it is mostly aimed at a female audience and covers wine in all its complexities.

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This blog provides reviews on different wines, locations of vineyards, and interviews with winemakers. Customers can also purchase wine through the blog's e-commerce store.

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Colors in the design are soft and sophisticated, appealing to a cultured female audience with considerable spending power.

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The colors of vineyards, from the pale green of buds to the dark brown of grape shoots, inspired me.

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I drew inspiration from the elements of vineyards when designing the winery logo, user interface, wine bottle packaging design, catalog, and social media photos shaping the entire wine brand identity.